Gold Clients / PostFinance

The new PostFinance campaign focuses entirely on business customers. In a competition, 20 business customers were selected to be offered a personalised advertising space as a thank you for their loyalty.

A journey through the whole of Switzerland followed in order to capture each company authentically in film and photos. In close co-operation with all those involved, unique stories were developed for each SME. These stories are intended to optimally present the individual focal points of the companies and emphasise their uniqueness.

The result is 20 social media films and poster subjects that show the companies pursuing their passion. The posters and social media films were specifically placed using geotargeting in order to offer the individual SMEs an effective advertising platform in their region.