Being nice pays off / M-Budget Mobile

M-Budget Mobile is offering a new option that is specially tailored to families or people in the same household. One person pays the normal subscription rate, and up to four additional people in the same household benefit from the same services.

In the campaign, young people appear conspicuously friendly. Suddenly they are doing household chores without being asked, washing the car, even taking the dog on a walk in rainy weather, contributing to the in-house music, or massaging tense shoulders. They even do it with pleasure. “Lieb sein lohnt sich” ("Being nice pays off") is the message. Because with the new option, only one pays the full price.

The main film was realized, supplemented by five short spots for TV, online media, and as thematically tailored TrueViews. The campaign was completed with subjects for displays, DOOH, and print.