Cyber Protect / Groupe Mutuel

The dangers of the Internet have truly become a part of real life. More and more people are falling victim to fraud, identity theft, or data theft online.

Groupe Mutuel launched its new "CyberProtect" insurance to protect Internet users from potential dangers. The "victims" are a young girl and a middle-aged man, who both unsuspectingly catch a digital virus with just one click. The implementation is based on a completely analog set and animations - without any special effects. The result is two central campaign videos shot in just one take each. 

The purely digital campaign with the two videos was complemented by programmatic banners.