Passion / MIGROS

The Migros Support Culture campaign emphasises the diversity and uniqueness of the Swiss association landscape, which is supported by Migros. The areas of performance, theatre and street art were humorously integrated into the Migros cosmos in order to present the versatility of "culture" in an entertaining way and to illustrate how it enriches our everyday lives.

Support Culture is committed to promoting non-professional cultural organisations in Switzerland. Migros customers have the opportunity to allocate their collected points to a cultural organisation of their choice and thus actively contribute to supporting the cultural scene in Switzerland.

The films are shown on television, in cinemas and online.