Spicy McChicken / McDonald's

Spicy, spicier, the Spicy McChicken from McDonald's.

This film focuses on the question: "How spicy can it get?" and the little competition with oneself when it comes to spicy food.

The answer to the spiciness question: Very-habanero-hot-McChicken-spicy.
The fire extinguishers afterwards: A cold drink and McFlurry.
Even the sweat on your forehead: no problem, the napkins are free. 

If you'd rather get an idea of what it's like before you try it, the spot can be seen on TV and various online channels.