McCrispy / McDonald's

"It's time for a new legend." This is the slogan of the McDonald's campaign, in which the new McCrispy is officially welcomed into the ranks of McDonald's product icons such as the Big Mac and Chicken McNuggets.

In order to realise the technically complex shots for the spot, the lobby of a McDonald's restaurant was recreated as a studio backdrop. The high-speed slow-motion shots were realised with the help of a motion control robot arm and a Phantom Flex 4K camera.

To make the film appear as authentic as possible, some of the products were filmed on set with the help of food styling and a special SFX team, and the flying crumb was then recreated in 3D in post-production. This combination gives the film its special tastyness.