Marathon / Groupe Mutuel

“Das ist kein Sprint, es ist ein Marathon.”("This is not a sprint, it's a marathon.") On a Wednesday in March 2020, the fight against the coronavirus began with this quote from Federal Councilor Alain Berset. A deserted avenue becomes the scene of the marathon with 8.5 million participants. The scenery is simultaneously the setting for the Groupe Mutuel support spot. 

The spot was shown when the end of the lockdown was foreseeable. The Swiss population was reminded that the finish line was in sight, but that we haven’t quite reached it yet.

The 30-second spot was run nationwide on TV and social media.