Netzautomat / Swisscom

Swisscom offers the best mobile network in Switzerland. People should be able to experience what it means to have the best network coverage.

So they secretly placed a network vending machine with cold drinks on a popular hiking trail in the Alps. Specifically in a place where only Swisscom had coverage. The prerequisite for using the vending machine was network reception. Anyone who could enter a code on a mobile website received a free cold drink. 

Four hidden camera teams captured the real reactions with their emotions. Swisscom customers were thrilled; customers of other providers obviously didn't like it so much. 

Credits

Client

Swisscom

Agency

Heimat Berlin

Director

Tobias Weber

Camera

Ralph Bätschmann

Services

  • Filmproducing
  • Live Experience
  • Photoshooting
  • Postproduction
  • Research/Clarifications
  • SFX (Special Effects)
  • Storyboard
  • Styling/Art Department

Media

  • App
  • Branded Content
  • Digital Mobile
  • Documentary
  • DOOH (Digital Out Of Home)
  • Online
  • Social Media
  • Website

Teaser

Teaser

Teaser

Teaser

Casefilm (English)