Net vending machine / Swisscom

Swisscom offers the best mobile network in Switzerland. People should be able to experience what it means to have the best network coverage.

So they secretly placed a network vending machine with cold drinks on a popular hiking trail in the Alps. Specifically in a place where only Swisscom had coverage. The prerequisite for using the vending machine was network reception. Anyone who could enter a code on a mobile website received a free cold drink. 

Four hidden camera teams captured the real reactions with their emotions. Swisscom customers were thrilled; customers of other providers obviously didn't like it so much.