Penalty / Swisscom

The life of soccer fans is hard. Therefore, they deserve the best live broadcast of the games. And the magic four words that seal their fate. They are said so quickly and are valid forever. A confession that can plunge them into the abyss or catapult them to unimagined heights. All within seconds. Four words that make life a roller coaster ride: "Ich bin Fan” (“I’m a fan”)

The spot was realized via a large-scale call-up with real fans of the respective teams and shown from TV to cinema to digital media.