Since health is everything / SWICA

Trends around health are popular with people and a constant topic in the media. The focus is on nutrition, exercise, and mindfulness.

With a light-hearted approach, the health insurance company SWICA shows how people keep themselves healthy in unconventional ways. The protagonists are an overworked employee who frees himself from everyday pressure on a hike with a loud shout. A sick father who consults his doctor online while his son storms into the living room screaming with a fake saw firmly embedded in his head. A stressed mother who dives into a thermal bath to have some time to herself. And an elderly lady growing hemp in the garden next to her vegetables. 

The subjects for OOH and web also speak a direct, natural language. Whether in a hammock, canoeing, doing yoga or eating healthy - SWICA is open to everything that promotes the well-being of each individual.