Brand Campaign / SRF

Authenticity is a top priority at SRF.
In this production, care was taken to ensure that only people who are genuine SRF fans were portrayed. Due to this requirement, we came across interesting characters and their very own stories during the research.

For five days, we were on the road in Switzerland with a small team à la "Smart Production" and captured the faces and the stories behind them with the camera. We visited their personal homes and favourite places where they watch and listen to SRF.

The result is a colourful mix of vignettes that makes the new Image Film campaign as unique as Switzerland.