Cities Campaign / Switzerland Tourism

For over 100 years, Switzerland Tourism has been promoting demand for Switzerland as a vacation, travel and convention destination at home and abroad on behalf of the Swiss Confederation and in close cooperation with the tourism industry. 

The 2022 Cities Campaign covers the complete variety of urban themes in and around Swiss cities. From the proximity to nature with corresponding activities at the numerous lakes or on local mountains to the diverse art, culture and museum offerings to the classic city trip through the old town and hipster district. 

Various content items such as multimedia stories and short videos were produced for use on different channels.