Cities Campaign / Switzerland Tourism

For over 100 years, the marketing organization Switzerland Tourism has been promoting demand for Switzerland as a holiday, travel and congress destination at home and abroad on behalf of the federal government. 
For the 2022 city campaign, various content items such as multimedia stories and short videos were produced. These will be used on various channels to promote tourist experiences. 
The cities campaign covers the complete diversity of all urban themes in and around Swiss cities. From the proximity to nature and the corresponding activities in waters or on local mountains, to the entire spectrum of art, culture and museums, to the classic city trip through the old town and hipster district.