Alphorn / Ricola
The classic Ricola candy consists of 13 herbs that are grown, harvested and gently processed in five regions throughout Switzerland.
An idyllic mountain panorama therefore forms the backdrop for two alphorn players, which could not be more Swiss. And what happens when the staging comes across as perfect? Something goes wrong.
A sudden coughing fit interrupts the picturesque scenario and resounds so loudly that it reaches from the top of the mountain all the way down into the valley, startling the eagle, making the cows sit up and even upsetting a St. Bernard. Fortunately, the solution is handy in your pocket: "Riicolaa!"
The film and the cutdowns were realized in Switzerland for the American and Canadian markets.
Burns Group NYC
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