Pop-up Post / Die Post

What happens when you go to the bathroom and, upon leaving, suddenly find yourself in a branch of the Post? A hidden camera was used to record the reactions of passers-by who suddenly find themselves in a post office after spending time in the restroom. In this way, the statement “Die Post ist da, wo Sie sind” ("The Post is where you are") is dramatized in a surprising way and it is shown that packages can be flexibly picked up and dropped off at over 3500 locations.

In order to achieve a quick set-up of the post office within two minutes, the choreography was practiced and meticulously rehearsed in advance.

This campaign was accompanied by DOOH, online activities, and POS measures.



Die Post


Jung von Matt/Limmat


Daniel Leuthold


Tobias Dengler


  • Filmproducing
  • Live Experience
  • Postproduction
  • Research/Clarifications
  • SFX (Special Effects)
  • Storyboard
  • Styling/Art Department


  • Branded Content
  • DOOH (Digital Out Of Home)
  • Online
  • POS
  • Social Media
  • Website