Pop-up Post / Die Post

What happens when you go to the bathroom and, upon leaving, suddenly find yourself in a branch of the Post? A hidden camera was used to record the reactions of passers-by who suddenly find themselves in a post office after spending time in the restroom. In this way, the statement “Die Post ist da, wo Sie sind” ("The Post is where you are") is dramatized in a surprising way and it is shown that packages can be flexibly picked up and dropped off at over 3500 locations.

In order to achieve a quick set-up of the post office within two minutes, the choreography was practiced and meticulously rehearsed in advance.

This campaign was accompanied by DOOH, online activities, and POS measures.