Big Bang / McDonald's

The various "Big Bang" menus from McDonald's are the answer for anyone looking for a full-fledged lunch or dinner under ten francs. Regardless of whether it's a beef or veggie version. That's exactly what makes them so popular with Gen Z and millennials. 

The two films "Der letzte Platz" and "Examen" tell two typical stories of these young generations. One time the clique is told by text message to meet at McDonald's to study, another time a boy passes his exams with top marks, where telltale grease stains on his work show where he acquired his knowledge. The stories not only whet the appetite for an inexpensive menu but also show good reasons to stop by McDonald's once in a while.

The cross-media campaign was supported by numerous DCO Banners and Social Stories for daily Special Targetings.