Doctor of dreams / Helsana –­ Stiftung Theodora

The campaign for Helsana and the Theodora Foundation shows how humor and imagination can be used to cheer up young patients, distracting them from their pain and anxiety for a few moments.

This is what the life of a “Traumdoktor” (“dream doctor”) might look like: He collects stars, drinks cotton candy tea, and has a fluffy dragon as a pet. The film accompanies such a Traumdoktor throughout the day. The children's voice from the voice-over quickly makes clear how much lightness and fantasy the Traumdoktors bring to the children's everyday life in the hospital - and not only during their visit but also beyond.

The project included 30- and 45-second spots for TV, cinema, and online.