Children's book / Graubünden Ferien

Probably the most famous representatives of Graubünden - the cult ibexes Gian and Giachen - already made children's eyes sparkle with their first children's book. 

The presale of the new Gian and Giachen children's book was therefore reserved for grandparents only for two weeks. The goal of the campaign was to provide grandparents with something special to gift themselves and their grandchildren. Over 80 booksellers took part in the campaign. And the clever cross-media linking catapulted the children's book to No. 1 on the bestseller list on the very first day and generated 217% more children's book orders via the online store.