Children's book / Graubünden Ferien
Casefilm
Probably the most famous representatives of Graubünden - the cult ibexes Gian and Giachen - already made children's eyes sparkle with their first children's book.
The presale of the new Gian and Giachen children's book was therefore reserved for grandparents only for two weeks. The goal of the campaign was to provide grandparents with something special to gift themselves and their grandchildren. Over 80 booksellers took part in the campaign. And the clever cross-media linking catapulted the children's book to No. 1 on the bestseller list on the very first day and generated 217% more children's book orders via the online store.
Credits
Client
Graubünden Ferien
Agency
Jung von Matt/Limmat
Director
Lukas Wälli
Photography
Lukas Wälli
Services
- Filmproducing
- Live Experience
- Photoshooting
- Postproduction
- Research/Clarifications
- Styling/Art Department
Media
- Online
- POS
- Promotion
- Social Media
- Website
Teaser
Teaser

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