rethinking / BKW

Climate change and its consequences are an escalating concern for society. BKW shows what can be done about it with concrete solutions. 

Wendy Holdener, alpine skier and brand ambassador for this campaign, reflects on climate change in the campaign spot. About how it can no longer be overlooked, especially in the mountains. The message: “Gemeinsam umdenken, umschalten” ("Rethink together, change").

A campaign spot was produced for TV, online, social media, and at Swiss Ski World Cup venues. Plus a series of short commercials in which BKW demonstrates solutions for renewable energy production.