Saving Campaign / Bank CLER

After 16 years, an almost historic interest rate turnaround took place in 2022. The good news is that saving is finally worthwhile again.

Bank CLER is thus starting 2023 on a positive note - literally. In a humorous tone, the bank advertises its savings accounts, which are attractive again thanks to positive interest rates. A self-proclaimed financial guru, a motivation coach and a spiritual life advisor invoke the power of positive thinking with mantra-like wisdom. The message, however, is all the more earthly: “Positive thinking is good, savings interest is better.”

In addition to films and various online formats, the campaign also includes posters, editorial features and in-branch activations.