Saving Campaign 2023 / Bank CLER

Bank Cler is starting the new year in a positive way. Literally. With a humorous and surprising campaign, they want to promote savings accounts that are attractive again thanks to positive rates of interest.

After 16 years, an almost historic interest rate turnaround took place this year. The result: saving is finally worthwhile again. To promote its savings accounts and the attractive conditions, Bank Cler is relying on a surprising and loud message in its current campaign.

Those who believe in the power of positive thinking hardly think of savings interest, but of other, supernatural fates of life. Yet Bank Cler's savings accounts have been offering a whole 1.3 percent earthly savings interest rate since 1 January 2023.

In addition to films and various online formats, the campaign also includes posters, editorial contributions and activations in the local branches.

Credits

Client

Bank CLER

Agency

Heimat Zürich

Director

Daniel Gebhart de Koekkoek
Eric van den Hoonaard

Camera

Daniel Gebhart de Koekkoek
Rachel Israela

Photography

Daniel Gebhart de Koekkoek
Rachel Israela

Services

  • Art Buying
  • Filmproducing
  • Photoshooting
  • Postproduction
  • Styling/Art Department
  • VFX/CGI

Media

  • Online
  • Print
  • Social Media
  • TVC
  • Website

Social Media 1

Social Media 2

Social Media 3

Print Sujet 1

Print Sujet 1

Print Sujet 2

Print Sujet 2

Print Sujet 3

Print Sujet 3