SmartFlex / AXA Winterthur

One in three people in Switzerland has a pension gap. With the "SmartFlex" pension plan, you can save for your old age in a return-oriented, individual way and with appropriate risk protection. The pension plan is flexible and adapts to individual possibilities.

The film shows recreational athletes on the treadmill or on the tennis court, who pursue their sporting activities without any ambition or movement. The statements “Unmöglich: Rennen, ohne sich zu bewegen” ("Impossible: Running without exercising") or “Unmöglich: Tennisspielen, ohne sich zu bewegen” ("Impossible: Playing tennis without exercising") are contrasted with AXA Witerthur's offer: “Möglich: Vorsorgen ohne starren Plan” ("Possible: Providing for the future without a rigid plan").

Two spots were realized that serve the digital media, from DOOH to social media.